Who we are

APAG & ASSOCIATES : Experts in Business Setup’s & Compliances
^{_{Formerly known as Ajay Patidar & Co}}

---

Ajay Patidar is a Chartered Accountant with a strong blend of Big Four and independent practice experience . He worked with Price Waterhouse Coopers (PwC) for over two and a half years post-qualification, where he gained extensive exposure across industries including Automobile, Real Estate, Media & Entertainment, Banking, FMCG, Pharmaceuticals, and Oil & Lubricants. During his tenure, he managed audit assignments end-to-end, handled client communications, reviewed financial statements and accounting policies, and ensured compliance with Ind AS, IFRS, GAAP, CARO, GST, and Income Tax regulations. He has been actively involved in finalization of audit reports including CARO and IFCFR, consolidation of financial statements for group entities, and evaluation of contingent liabilities and legal exposures. His role also included mentoring team members, performing independent reviews for partners, and conducting in-depth research to support informed decision-making.
In addition to his corporate experience, CA Ajay has over two years of hands-on experience as a practicing Chartered Accountant, where he has been actively advising clients across various sectors. His practice areas include business setup and structuring, registrations with regulatory authorities, incorporation of Companies and LLPs, and handling company law compliances. He provides end-to-end support in Income Tax consultancy and return filing for corporates, firms, and individuals, along with comprehensive GST advisory, compliance, and return filing services .
He has also been engaged in execution and finalization of statutory audits, tax audits, and bank concurrent audits , TDS/TCS compliances , along with managing Income tax litigation services . His expertise extends to preparation of detailed project reports (DPRs) for bank financing and strategic planning. Earlier in his career, during his association with a mid-sized CA firm, he developed a strong foundation in accounting, bookkeeping, financial statement preparation, GST reconciliations and audits (GSTR 9 & 9C), and physical verification of inventory and fixed assets.
CA Ajay is proficient in tools such as MS Excel and Tally ERP/GST, enabling efficient handling of financial data and compliance processes. With a practical, solution-oriented approach and deep technical knowledge, he delivers reliable, compliant, and value-driven professional services to clients.
CA Ajay brings a balanced combination of technical expertise, practical experience, and professional diligence, delivering reliable and compliant financial solutions to clients across sectors.

Akshita Goyal is a qualified Chartered Accountant with over 3 years of professional experience working with globally recognized organizations including Deloitte, CSC Global, and Infosys . She brings strong expertise in private equity fund accounting along with diversified exposure to auditing, taxation, and financial reporting across multiple industries, enabling her to deliver technically sound and compliant financial solutions.
Her core specialization lies in private equity fund structures, where she has developed in-depth knowledge of standalone funds, master-feeder structures, and distribution waterfall mechanisms. She has hands-on experience in recording fund transactions using Geneva and preparing quarterly NAV workbooks with a high degree of accuracy and analytical precision. CA Akshita has been actively involved in preparation of investor statements, capital account statements, drawdown and distribution notices, as well as GP/LP allocations. She has also prepared financial statements in compliance with IFRS, demonstrating strong adherence to global reporting standards.
In addition to her fund accounting expertise, she has gained practical exposure in statutory audits, including bank audits of State Bank of India branches, where she handled LFAR reporting, identification of NPAs, and compliance reviews. Her experience also includes concurrent audits of co-operative banks, stock audits, and invoice audits for various organizations. She has contributed to internal control reviews, business process walkthroughs, and development of compliance checklists covering Accounting Standards (AS), Ind AS, Standards on Auditing, Companies Act, 2013, and CARO requirements.
Further strengthening her professional profile, CA Akshita has around one year of experience in core practice areas including income tax consultancy and return filing, tax audits, statutory audits, GST registration and return filing, and preparation of CMA data for banking and financial purposes. This blend of industry and practice experience allows her to provide end-to-end advisory and compliance support to clients.
CA Akshita is known for her proactive client engagement, strong communication skills, and ability to deliver high-quality outputs within strict timelines . She has successfully reviewed team deliverables, resolved complex client queries, and built lasting professional relationships. Recognized for her exceptional performance, she was awarded the “Gem Award” at CSC Global within six months of joining. She qualified as a Chartered Accountant with exemptions in four subjects and has further enhanced her capabilities by completing a Certified Financial Modelling workshop.